WATCH: Renaming the Region Town Hall


TRI-CITIES, Tenn. (WJHL)- There’s an effort underway to change how the rest of the country sees the Tri-Cities.

Local leaders say renaming the region is a crucial step to counter some of our areas biggest problems, beginning with population decline. 

SEE ALSO: Population decline is putting the Tri-Cities at a disadvantage for business recruitment, experts say

Experts say shrinking numbers are putting the Tri-Cities at a disadvantage when it comes to economic development. 

Beyond business, leaders say this trend has major implications for rural education, as many counties consider closing schools to offset the loss of hundreds of students. 

MORETri-Cities leaders commit to collaborate, rather than compete, on economic development

In light of these problems, leaders are looking to neighboring regions for solutions, trying to figure out how to entice more people to visit, work and plant roots in the region. 

CONTINUING COVERAGEHow shrinking numbers are shaping the future of rural education

This effort doesn’t end with a new name. 

Political leaders are also committing to collaborate, rather than compete, across state and county lines to bring in new business and tourists. 

PLUS: Survey seeking input on renaming of Tri-Cities region now available 

News Channel 11’s Jackie DeFusco took an in-depth look at the many factors underlying the push to rename the region: 

RENAMING THE REGION: Why local leaders are looking to Upstate South Carolina as a regional branding success story

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