Tri-Cities native creates Super Bowl ad for Planters


What do Charlie Sheen, Alex Rodriguez and a 100-year-old peanut have in common?  

They all were overseen by a Tri-Cities native.  

Mimia Johnson, with Vayner Media, had the opportunity to lead the efforts as creative director for Planters Peanuts ad during the second quarter of Super Bowl LIII.  

“It was a dream come true,” Johnson said.  

Just moments before the Super Bowl, Johnson told News Channel 11 that experience was something she will always remember.  

“Making a Super Bowl ad is a very long process and you want to make sure you get it perfect. That was the beginning of our relationship. We ended up with this amazing, over the top Super Bowl ad that I can’t wait for everyone to see.” 

Johnson is from Blountville and a 2004 graduate of Sullivan Central High School.  

Even though she is now based in New York, she says East Tennessee prepared her for this type of opportunity.  

“I have been in my profession now for 10 years,” she said. “I think watching the way my parents worked over the years really prepared me for this level. I would tell anybody back home to work hard and follow your dreams. Anything is possible.”  

She says the experience was interesting, using real life and animation in the sequence.  

It was really interesting, really tedious, but it came together perfectly,” she said.  

But at the end of the day, Johnson said she hopes her journey can help inspire others to achieve their dreams.  

“My motto is always is if you work hard and be nice to people, you can do absolutely anything and I feel like that’s exactly what’s gotten me here,” she said. 

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