KNOXVILLE, Tenn. (WJHL) – University of Tennessee men’s basketball player John Fulkerson is having a busy offseason off the court. After the NCAA passed its landmark ruling that allows players to profit off their name, image and likeness, the Kingsport-native is taking full advantage.

Fulkerson signed a deal earlier this summer with Pal’s to be their official celebrity spokesperson, and now he’s dipping his feet in the clothing industry. He created a new line of “Fulky” t-shirts that he’s selling at the university bookstore.

“I think it’s a great thing to be able to interact with your fans and come out into the community talk to your fans and just hang out with them and have a good time. I think it’s a great opportunity for all students athletes to be able to benefit from the NIL and just make the most of their college opportunity,” Fulkerson said to WVLT-TV in Knoxville.

A number of students and Volunteer fans joined him in the bookstore to buy shirts and get his autograph. His connection to the fanbase was immediate with his background as a lifelong Vols fan, and has grown this summer after he announced he would pass on the NBA draft and return to Tennessee for another season.

You can find Michael Epps on Facebook and Twitter.