Virginia tourism industry reports revenue increase in 2018

Regional
1096667598_1560257910074

RICHMOND, VA – FEBRUARY 09: The Virginia State flag and the American flag fly near the Virginia State Capitol, February 9, 2019 in Richmond, Virginia. Virginia state politics are in a state of upheaval, with Governor Ralph Northam, State Attorney General Mark Herring, both Democrats, and Republican Senate Majority Leader Tommy Norment involved with past […]

RICHMOND, Va. (AP) — Virginia’s tourism industry generated $26 billion in visitor spending across all communities in 2018, a 4.4% increase over 2017.

Gov. Ralph Northam announced Monday that the tourism industry also provided $1.8 billion in state and local revenue in 2018. That’s an increase of 2.9% compared to the previous year.

The slogan “Virginia is for Lovers” was developed in 1969 by Richmond-based advertising firm Martin & Woltz, now the Martin Agency. It is the longest-running state tourism slogan in the country.

Destinations around the state are participating in the commemoration of “50 Years of LOVE” and celebrating the impact tourism has on Virginia’s economy and communities.

The travel industry is the fifth-largest employer in Virginia.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Don't Miss

More Don't Miss