The iconic pooch that portrayed “Duke” the golden retriever in Bush’s Baked Beans commercials has died. The dog actor, whose real name is “Sam”, died last week after suffering from an aggressive form of cancer.  

Bush’s Beans confirmed the passing of the “spokesdog” in a post on Facebook:  

The relationship between Jay and his beloved dog Duke is the embodiment of the Bush’s brand and has been part of our family story for more than 20 years. During that time, we’ve worked closely with several dogs who portrayed Duke in our commercials, including Sam. While Sam was not featured in our latest advertisements, we are saddened by the news of his passing and are grateful to have had him depict Duke.