SEC to allow the sale of alcoholic beverages


COLLEGE STATION, TX – SEPTEMBER 26: A detail view of the Southeastern Conference logo with all 13 member universities is seen during a press conference for the Texas A&M Aggies accepting an invitation to join the Southeastern Conference on September 26, 2011 in College Station, Texas. (Photo by Aaron M. Sprecher/Getty Images)

DESTIN, Fla. (WIAT) — According to the Southeastern Conference press release, the SEC has announced a revision to their limitations on the “availability of alcoholic beverages at athletic events.” 

Under this revision, the SEC dictates that conference schools will have the “autonomy to determine the permissibility of selling alcoholic beverage in its athletics venues, subject to certain Conference-wide alcohol management expectations.”

According to the release schools will have to adhere to the following:

Institutions that offer alcohol sales in public areas must incorporate Conference-wide alcohol management expectations, which include:

  • Alcoholic beverages are to be sold and dispensed only at designated stationary locations;
  • Alcoholic beverages may not be sold by vendors within the seating areas;
  • Identification check is required at every point of sale to prevent sales to minors;
  • Alcoholic beverage sales are limited to beer and wine only (no hard liquor or mixed drinks may be sold in public seating areas);
  • Limits must be established on the number of drinks purchased at one time by an individual;
  • Alcohol must be dispensed into cups;
  • Safe server training and additional training for staff to handle high risk situations is required; and
  • Designated stop times for sale and/or distribution of alcohol must be enforced as follows: Football (end of 3rd quarter); Basketball (Men’s-Second half 12-minute TV timeout; Women’s-End of 3rd quarter); Baseball (end of the top of 7th inning); Softball (end of the top of the 5th inning); and Other Sports (At a designated time, no later than when 75% of the event’s regulation length competition is scheduled to be completed).

Each year, the Conference membership shall review this policy to determine institutional compliance with established expectations and evaluate fan conduct and alcohol-related incidents for the purpose of determining the need to revise the Conference’s alcohol policy.

Could East Tennessee State University in Johnson City soon be following the trend? The Johnson City-based university is part of the Southern Conference as is eyeing the possibility of bringing alcohol to the region. 

Take a look at our recent report on the possible addition. 

ETSU could allow alcohol at sporting events under new state law

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