Knoxville home of Mountain Dew inventor up for sale


A Mountain Dew bottle from the middle 1960’s, left, and a bottle from the late 1950’s are compared Monday, Aug. 6, 2001, at the Reece Museum at East Tennessee State University in Johnson City, Tenn. The bottles show the early special marketing labels such as “Filled by Rud and Rufus,” the barefoot hillbilly and the pig. The bottles show a change in the hillbilly logo. It wasn’t coincidence that Mountain Dew, the fourth-best selling soft drink in the country, is also slang for moonshine. The drink’s original distributors in east Tennessee, southwest Virginia and North Carolina played up to the hillbilly theme with the “It’ll tickle yore innards” slogan and bottles bearing names of the seller. (AP Photo/Earl Neikirk)

KNOXVILLE, Tenn. (WATE) — The Knoxville housing market has been booming lately and now prospective homebuyers have a chance to own a unique piece of East Tennessee history.

The Knoxville home of Ally Hartman, the co-creator of Mountain Dew, is now up for sale. The famous soft drink was created right here on Rocky Top by brothers Barney and Ally Hartman and patented by Hartman Beverage Co. in 1948.

This house was built by Ally Hartman and his wife Polly in 1956, where they raised their two sons. Hartman sold the name and recipe to a regional bottler in the mid-’50s in honor of his late brother and within a few years, the Tip Corporation was selling over 10 million cases of Mountain Dew per year.

According to a release from the realty company, one of Ally Hartman’s two sons revealed in 2001 that he turned down an opportunity at 19 years of age to buy the Mountain Dew brand from his father and uncle for $1,500.

Mountain Dew was sold to Pepsi-Cola Co. in 1964 for what is rumored to be upwards of $6 million.

The home, located at 7109 Cresthilll Drive, has stayed in the Hartman family since its construction. The all-brick ranch features three bedrooms and 2 1/2 bathrooms on 3,693 square feet. Click here to view the full listing.

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