New chip, pin cards combat ID thieves; how do they work

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TRI-CITIES, TN/VA (WJHL) – The National Retail Federation says in 2014, 87-million people shopped on Black Friday and they predict for this holiday shopping, sales will rise 3.7%.

In 2013, the credit card information of nearly 40-million customers who shopped at Target on Black Friday was stolen.

This year retailers and banks are banding together to help keep your information safe by implementing the new chip and pin technology.

“The idea of these chips is to make it more difficult for thieves to duplicate your credit card,” says Mike Lehrfeld a professor with ETSU’s Department of Computing.

Retailers like Target have introduced the chip and pin technology at their stores across the country to help with their cyber security.

The problem is you need to have both the retailer and bank on board to have the benefits of the chip and pin cards or your personal information can end up on the “dark web”.

News Channel 11’s Anna Zook will show just how easy it is for someone to steal your credit card information and how the chip and pin cards can combat those with sticky fingers this holiday season.

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