NE TN and SWVA leaders continue to market region as “Appalachian Highlands”


JOHNSON CITY, Tenn. (WJHL) – Leaders from Northeast Tennessee and Southwest Virginia are continuing their push to market the region as the “Appalachian Highlands”

A newly created Appalachian Highlands website features a video touting Northeast Tennessee and Southwest Virginia.

Links to Bristol, Johnson City, Kingsport and other attractions are also on the site.

In August, a nearly 200-page report showed that the names “Appalachian Highlands” and “Tri-Cities” had the best chances of success for regional branding.

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