JOHNSON CITY, Tenn. (WJHL) – Leaders from Northeast Tennessee and Southwest Virginia are continuing their push to market the region as the “Appalachian Highlands”
A newly created Appalachian Highlands website features a video touting Northeast Tennessee and Southwest Virginia.
Links to Bristol, Johnson City, Kingsport and other attractions are also on the site.
In August, a nearly 200-page report showed that the names “Appalachian Highlands” and “Tri-Cities” had the best chances of success for regional branding.
