New ‘Appalachian Highlands’ video released promoting our region


JOHNSON CITY, Tenn. (WJHL)- A new ad to promote our region has been released on social media, and according to Andy Dietrich, former chair of the Johnson City Chamber of Commerce, that ad will air Monday night.

Dietrich said the ad will air on the Golf Channel during the Big Shots event, which benefits Niswonger Children’s Hospital.

He added that the study surrounding the effort to re-name our region is expected to be released later this week.

According to a Ballad Health spokesperson, the health care provider “sponsored” the ad. The spokesperson said Ballad hired local photographers and videographers to promote the region nationally.

Ballad Health CEO Alan Levine also tweeted the video Monday morning.

There is a regional economic forum set for September 10th at the Millennium Center in Johnson City.

READ MORE: Regional Economic Forum announced for September at ETSU

You can find details about that upcoming event, including how to register, HERE.

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