Johnson City to host new festival promoting active lifestyles on Aug. 24, 25


JOHNSON CITY, TN (WJHL) – This summer, Johnson City will host a festival promoting active lifestyles. The event, called ” Meet the Mountains” Festival will be held on August 24 and 25 in downtown Johnson City.

It will showcase the region’s natural assets with the goal of increasing awareness about outdoor recreation, well-being, and health.

“This festival will foster collaboration among various user groups that are passionate about the outdoors, said Kayla Carter, Outdoor Development Manager with the Northeast Tennessee Regional Economic Partnership. “The goal is to have this free festival serve as an annual coming together of the region’s outdoor community.” 

The event is sponsored by Ballad Health. 

The heart of the event is Founder’s Park  — also a short bike ride away from Tannery Knobs Mountain Bike Park and East Tennessee State University. 

Organizers say Johnson City is the basecamp for the festival — because of its easy access to mountain towns like Erwin and Elizabethton.  

Organizers say the event will host several vendors and outdoor brands.  

“There will be three zones… within these zones, festival-goers will be able to experience activities  – like demo different brands of mountain bikes, try out paddleboards in a demo pool, test out fishing poles in Brush Creek  or even sign up for an early morning yoga class.”  

In addition, the festival will include food trucks, music, a kid zone and outdoor movies. 

News Channel 11 live streamed the announcement on Facebook this morning. See the video player below for a recap: 


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