Johnson City leaders to vote on paying for study on new regional name

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Johnson City commissioners will vote Thursday night on whether to spend money to develop a new marketing brand for the Tri-Cities Region.

Last year, some Tri-Cities business leaders said the region needed to market itself with one voice, under one umbrella name.

One early suggestion was Appalachian Highlands.

Previous: Support grows for new regional group to kick-start Tri-Cities economy

An agenda for the commission meeting Thursday night includes a vote on approving an addendum to the city’s contract with a marketing research firm to get recommendations for a regional name.

The Johnson City Commission will meet at 6 p.m. Thursday.

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