BRISTOL, Tenn. (WJHL) — Food City CEO Steve Smith announced that Bristol Motor Speedway and Food City have extended both the Food City 500 and Food City 300 for five more years.
The deal means that officials can already start working on future plans. This news from Victory Lane confirms that the annual Monster Energy NASCAR Cup Series will continue through 2026.
“I’m a bit lost for words when it comes to extending our partnership with Food City,” BMS General Manager Jerry Caldwell said. “They really are more than just corporate partners; they’re friends.”
The next contract will mark 35 years of partnership between BMS and Food City.
“Not too many deals and contracts last that long,” Smith said. “But we share a lot of commonality and a lot of the same thoughts. I’m so proud of their team and I’m so proud of the store team because they get behind this and are enthusiastic.”
The partnership has already supported charity events, concerts and a supply drive to benefit Hurley residents affected by flooding.
“It’s kind of like a marriage, if you view the world the same way it really works a whole lot better,” Caldwell said. “We view the world the same way knowing that we work for our customers and we want to exceed their expectations in everything we do.”
Caldwell said Food City is the track’s longest-running partner, and it’s the second longest NASCAR event entitlement in the sport’s history, just behind Coca-Cola’s at the Charlotte Motor Speedway.
Watch the full announcement can be watched HERE.