BRISTOL, Va. (WJHL) – Several businesses in Historic Downtown Bristol, Tennessee and Virginia are working together to help ease the financial strain of canceling the Bristol Rhythm & Roots Reunion.
According to a release, participating businesses are offering 10% of theirs sales profits from September 11 and 12 to the Birthplace of Country Music and the Believe in Bristol program.
The release says the fundraiser is being held to ease the burden of canceling the Rhyth & Roots Reunion.
The following businesses are participating:
The Angry Italian
Benjamin Walls Gallery
Bristol Bagel & Bakery
The Bristol Hotel (Vivian’s Table/Lumac Rooftop Bar)
Bristol Station Brews & Taproom
The Bristol Tattoo Co.
Cascade Draft House
Delta Blues BBQ
Goodman Jewelers of Bristol
Lost State Distilling
Mini Corner Mart
Misty Mountain Designs
State Street Brewing
Stateline Bar & Grille
Team Shear Obsession
Tri-Cities Escape Game
W.M. King Clothiers
Willow Creek Antiques
Patrons can help the cause by shopping and dining at the above establishments on September 11 and 12.
The festival typically draws around 40,000 people to downtown Bristol and generates $16 million in stimulus for the area.
“Twenty six businesses in all have come together to give back, on a weekend that typically sees some of their highest sales of the year,” said Maggie Elliott, Executive Director of Believe in Bristol. “They want to see Bristol Rhythm & Roots Reunion and Believe in Bristol get through the financial hardship that comes with cancelling events throughout the year. It means so much to our organization for them to come together like this, when we know they are struggling to keep their businesses alive. It’s just one more example of how our community comes together to support each other during difficult times.”
“This is very humbling, and we are so grateful,” said Leah Ross, Executive Director of the Birthplace of Country Music (BCM), parent nonprofit Bristol Rhythm & Roots Reunion, the Birthplace of Country Music Museum, and WBCM Radio Bristol. “Our downtown businesses are hurting, too, so for them to come together to do this for us is such an incredible gift. They provide a warm and loving atmosphere for our festival goers and make them feel like they are coming home. We hope our community will continue to support them through this difficult time as well.”